“The conversation prism”

The Conversation Prism is a visual model that maps out different online social media channels and communication platforms. It helps organizations understand where conversations are happening—such as social networks, blogs, forums, and multimedia sites—and how they connect. By categorizing these platforms, it guides brands and marketers in developing strategies to engage with audiences effectively across various digital spaces, recognizing the diversity and evolving nature of online communication. Think of it as a comprehensive map showing all the digital 'places' where people talk, share, and interact on the internet.