The Convergence Culture Consortium

The Convergence Culture Consortium is a collaborative research initiative that studies how media, technology, and audiences interact as they converge through digital platforms. It explores how fans, creators, and industries engage with content across different media channels, shaping cultural trends and commercialization. The consortium aims to understand these shifts to help businesses and creators adapt in a rapidly changing media landscape, emphasizing active participation and shared storytelling. Ultimately, it offers insights into how digital convergence transforms the way we produce, distribute, and consume entertainment and information.