The Convergence Culture

Convergence Culture refers to the blending of media, technology, and audiences, where traditional boundaries between creators and consumers blur. In this environment, media content is shared across multiple platforms—TV, social media, websites—and audiences actively participate, remixing or commenting on it. This interconnectedness fosters collaborative engagement, transforming passive viewers into active contributors. It enables stories to evolve through user input and shared experiences, creating a dynamic, interactive ecosystem that shapes how culture, information, and entertainment spread and develop in today's digital world.