The Contextual Effect

The contextual effect refers to how the environment or surrounding circumstances influence our perception or interpretation of information. For example, a word or image may appear different depending on the context it’s placed in, affecting our understanding or reactions. It highlights that our perceptions are not made in isolation but are shaped by the broader setting, background, or situation, which can alter how we interpret meanings, behaviors, or events. This concept underscores the importance of context in shaping human experience and decision-making.