The Contemporary Theory of Metaphor

The Contemporary Theory of Metaphor suggests that metaphors are not just poetic devices but fundamental to how we think and understand the world. It proposes that our minds use metaphorical mappings—connections between familiar concepts and new or complex ideas—to organize and interpret experiences. For example, understanding time as a "resource" (saving or wasting time) helps us navigate decisions. This theory highlights that metaphors shape language, thought, and perception, reflecting deeply held cognitive structures rather than being mere ornamental language. It emphasizes that metaphors are essential tools for understanding abstract or unfamiliar concepts through more concrete, familiar experiences.