The Consumer Psychology Division of the Society for Consumer Psychology

The Consumer Psychology Division of the Society for Consumer Psychology is a professional group dedicated to studying how people think, feel, and behave in relation to buying and using products or services. They explore motivations, decision-making processes, and the influence of advertising, branding, and social factors on consumers. The division aims to deepen understanding of consumer behavior to help businesses develop better products and marketing strategies, while also promoting ethical research practices. It serves psychologists, researchers, and marketers interested in the psychological aspects that drive consumer choices and experiences.