The consumer decision-making process

The consumer decision-making process involves several steps: first, recognizing a need or problem prompts the search for solutions. Then, gathering information about options through research or advice. Next, evaluating the alternatives based on factors like price, quality, and features. After comparing choices, the consumer makes a decision and purchases. Following the purchase, they assess whether their expectations are met, which can influence future buying behavior. This process helps consumers make informed choices suited to their needs and preferences, balancing factors like value, quality, and personal priorities.