The Consumer Association (Which?)

The Consumer Association, known as Which?, is a non-profit organization dedicated to helping consumers make informed choices. It conducts research, tests products and services, and provides independent reviews and advice across various categories like electronics, appliances, and financial services. By highlighting quality, value, and reliability, Which? aims to empower people to buy confidently and hold companies accountable for fair practices. Funded mainly through memberships and testing fees, it operates independently of commercial interests, ensuring that consumer interests are prioritized.