The Conspicuous Consumer

The Conspicuous Consumer is someone who intentionally displays certain goods, brands, or lifestyles to signal their social status or wealth to others. This behavior is driven by the desire for social recognition and prestige, rather than purely functional needs. Essentially, they purchase and showcase luxury items or trendy products to communicate their success and standing within their community. This concept highlights how consumer choices can be influenced by social signaling and the pursuit of reputation, often prioritizing appearance over practicality.