The Concept of Social Presence

Social presence refers to the feeling of being connected and "real" with others in a communication environment, such as online platforms or remote interactions. It relates to how well people perceive each other's personality, emotions, and engagement during interactions. When social presence is high, participants feel more connected, understood, and engaged, fostering trusting and meaningful exchanges. Conversely, low social presence can lead to feelings of isolation or miscommunication. It plays a crucial role in effective communication, teamwork, and building relationships in digital or remote settings by bridging emotional and social gaps.