The Concept of Copy

In marketing and advertising, "copy" refers to the written content designed to communicate a message, promote a product or service, or persuade an audience. Think of it as the words used in advertisements, websites, brochures, or emails that aim to inform, influence, or motivate readers to take a specific action. Effective copy is clear, engaging, and tailored to its target audience, helping to build interest and drive results. It is a vital component of marketing strategy, combining creativity with strategic messaging to achieve communications goals.