The Commitment and Consistency Principle

The Commitment and Consistency Principle suggests that once people make a choice or take a stand, they are motivated to act in ways that align with that decision to appear consistent. This desire for consistency encourages individuals to follow through on their commitments, even if circumstances change or incentives shift. For example, if someone publicly commits to a goal, they are more likely to work toward it to maintain coherence with their previous words. This principle is often used in persuasion strategies, as maintaining consistency can influence people to behave in ways that reinforce their initial commitments.