The Code of Ethics in Advertising

The Code of Ethics in Advertising is a set of guidelines that ensures advertisements are honest, respectful, and responsible. It emphasizes truthful messaging, avoiding false or misleading claims, and respecting diverse audiences. Advertisers should not exploit consumer vulnerabilities or use offensive content. The goal is to foster trust between businesses and consumers, ensuring advertising promotes fairness and integrity. By following these principles, companies contribute to a transparent marketplace where consumers can make informed decisions.