The Choice Architecture Lab (University of Chicago)

The Choice Architecture Lab at the University of Chicago studies how the way choices are presented influences our decisions. It explores strategies to design environments—such as menus, rules, or information displays—that help people make better, more informed, or healthier choices without eliminating freedom. By understanding these subtle influences, the lab aims to improve decision-making in areas like health, finance, and public policy, promoting outcomes that benefit individuals and society.