The Chicago School of Media Theory

The Chicago School of Media Theory is a scholarly approach that originated in the early 20th century, focusing on how media—like newspapers, radio, and television—shape society. It emphasizes understanding media’s role in influencing public opinion, culture, and social change through empirical research and critical analysis. Rooted in Chicago's broader social sciences tradition, it examines the impact of media technologies, institutions, and content on everyday life, often highlighting the importance of context and social environment in media effects. This approach helps us better understand how media tools influence individual behaviors and societal structures.