The Character Counts! Coalition

The Character Counts! Coalition is an organization dedicated to promoting ethics and character development in schools and communities across the United States. Founded in the 1990s, it emphasizes six core values: trustworthiness, respect, responsibility, fairness, caring, and citizenship. These values aim to foster a positive environment where individuals can thrive personally and socially. The coalition provides resources, programs, and training to educators, parents, and community leaders, helping them incorporate these principles into daily life, ultimately enhancing the moral foundation of society and encouraging lifelong character development.