"The Century of the Self"

"The Century of the Self" is a documentary series that explores how advertising, psychology, and corporate interests have influenced individual desires and societal values over the 20th century. It examines how the understanding of human psychology, particularly Freudian ideas, was used to shape consumer behavior, marketing strategies, and political campaigns. The series reveals how these techniques promoted self-interest and consumerism, ultimately transforming notions of identity, happiness, and autonomy in modern society. By highlighting these developments, it offers insight into the ways corporations and governments have sought to control and influence individual and collective behavior for profit and power.