The Celebrity Effect: A Study of the Influence of Celebrity on Brand Image

"The Celebrity Effect" describes how a celebrity's endorsement or association can significantly impact a brand's image and popularity. When a well-known person promotes or is connected to a product, it can boost consumer trust, attract attention, and enhance the brand’s reputation. This influence stems from the celebrity’s credibility, appeal, and followers, making consumers more likely to try or favor the brand. Essentially, celebrities serve as influential opinion leaders whose presence can shape public perception and increase a product's desirability.