The Campaign for Wool

The Campaign for Wool is an initiative founded in 2010 to promote the benefits and versatility of Wool as a natural, sustainable fiber. It aims to raise awareness about wool’s environmental friendliness, durability, and its role in healthy, comfortable clothing. By collaborating with designers, brands, and farmers, the campaign highlights wool's diverse uses, supporting sustainable farming practices and encouraging consumers to choose wool products. Ultimately, it seeks to keep wool relevant and valued in fashion, interiors, and beyond by educating people on its eco-friendly qualities and timeless appeal.