The California Raisins

The California Raisins were a popular animated musical group of anthropomorphic raisins from the 1980s, created for advertising and entertainment purposes. They gained fame through television commercials, music videos, and merchandise, showcasing a jazz and blues-inspired style. Their distinctive claymation design made them recognizable, and they became cultural icons representing California’s raisin industry. The Raisins helped boost raisin sales and became a symbol of mid-20th-century marketing innovation. Though primarily a marketing creation, they also performed in concerts and appeared in various media, leaving a lasting impact on pop culture.