
The Buy Social campaign
The Buy Social campaign encourages consumers and organizations to purchase goods and services from social enterprises—businesses that prioritize social, environmental, and community goals alongside profit. By choosing these providers, buyers support positive social change, such as job creation for marginalized groups or sustainable practices. The campaign aims to raise awareness about the impact of spending decisions and promote responsible consumption, helping to foster a more inclusive and ethical economy. Essentially, it’s about using purchasing power to generate social benefits, making every transaction contribute to community well-being and systemic change.