The Business Case

The business case is a structured reason for starting a project or initiative. It explains how the project will benefit the organization, such as increasing revenue, reducing costs, or improving efficiency. It includes an analysis of costs, expected outcomes, and risks. Essentially, it helps decision-makers determine if the investment makes sense by weighing the potential rewards against the expenses and challenges. A well-developed business case ensures that resources are allocated to projects that align with strategic goals and provide valuable returns.