The Broadway League

The Broadway League is a national trade association that represents the interests of the Broadway theater industry in New York City and beyond. Established in 1900, it advocates for theater owners, producers, and other stakeholders to promote and enhance the theater experience. The League works on various initiatives, including marketing, audience development, and research on trends in the theater industry. It also produces events like the Tony Awards, celebrating excellence in Broadway theater. Essentially, the League plays a crucial role in supporting and shaping the landscape of American theater.