The British Tea Association

The British Tea Association is a trade organization that represents tea producers, importers, and sellers in the UK. It works to promote the appreciation of tea, ensure quality standards, and support sustainable practices within the industry. The association also engages with government and stakeholders to influence policies affecting tea trade and consumption. Essentially, it acts as a unified voice for the tea sector in Britain, facilitating collaboration and helping to maintain the country's rich tea heritage while adapting to modern market demands.