Image for The Break-Even Book by John S. Kenealy

The Break-Even Book by John S. Kenealy

*The Break-Even Book* by John S. Kenealy offers a detailed approach to understanding how businesses determine the point at which their revenues exactly cover all costs—known as the break-even point. It explains the importance of analyzing fixed and variable costs, sales volume, and pricing strategies to ensure profitability. The book provides practical tools for managers and entrepreneurs to assess financial viability, make informed decisions, and plan for growth. Overall, it serves as a valuable resource for understanding the financial mechanics that enable a business to sustain itself and thrive.