The Brand Funnel

The Brand Funnel is a model that illustrates the journey consumers take from first becoming aware of a brand to making a purchase and becoming loyal customers. It starts with broad awareness, narrowing down to interest, consideration, and preference, leading to purchase. After buying, the focus shifts to customer satisfaction and loyalty, encouraging repeat business and advocacy. The funnel helps brands understand where they can improve to attract and retain customers at each stage, ultimately driving growth and strengthening brand relationships.