The Brand Book

A Brand Book, also known as a brand style guide, is a comprehensive document that outlines how a company's brand should be presented consistently. It includes details like logo usage, color schemes, fonts, tone of voice, and imagery. Its purpose is to ensure that everyone representing the brand communicates in a unified and professional way, maintaining the brand’s identity and values across all platforms and materials. Think of it as a rulebook that helps keep the brand’s look and message consistent, building recognition and trust with customers.