The Brand Archetype Model

The Brand Archetype Model is a way to define a brand's personality by aligning it with universal character types, like the Hero, the Rebel, or the Caregiver. These archetypes help brands communicate consistently, shaping how customers perceive and connect with them. By embodying a specific archetype, a brand can evoke emotions, build trust, and differentiate itself in the market. This model serves as a strategic guide for branding, marketing, and storytelling, ensuring the brand's message resonates with its target audience through recognizable and meaningful qualities.