The Bower Model

The Bower Model is a way to understand how people process information when they are making decisions, especially in situations involving uncertainty. It describes a three-stage process: first, individuals gather initial perceptions; second, these perceptions are adjusted as new information becomes available; and third, decisions are made based on the revised understanding. This model highlights the dynamic nature of decision-making, emphasizing that people continuously update their beliefs and choices as they learn more, leading to more informed and adaptive conclusions.