the book "Nudge"

"Nudge," by Richard Thaler and Cass Sunstein, explores how small design changes in choices—called "nudges"—can influence people's decisions without restricting options. By understanding human behavior and cognitive biases, policymakers and organizations can encourage better outcomes, such as healthier habits or increased savings, while preserving individual freedom. The book emphasizes that thoughtful presentation of information and default settings can subtly guide people toward more beneficial choices naturally, fostering better societal and personal outcomes through simple, ethical adjustments.