The book "Communication Theories: Origins, Methods, and Uses in the Mass Media" by Denis McQuail

"Communication Theories: Origins, Methods, and Uses in the Mass Media" by Denis McQuail provides an overview of how communication processes work, especially through mass media like television, radio, and internet. It explores different ideas and models scholars use to understand how media influences people, shapes society, and spreads information. The book traces the development of these theories from their origins, explains their methods, and discusses their practical applications. It serves as a comprehensive guide for understanding the complex ways media impacts our daily lives and the ways researchers study these phenomena.