The Body Project (Joan W. Scott)

The Body Project, developed by Joan W. Scott, is an educational approach that aims to challenge societal beauty standards and promote a healthier, more accepting view of bodies. It encourages participants—typically young women—to critically analyze how media, culture, and social messages influence perceptions of body image and beauty. Through discussions and activities, the program seeks to reduce the pressure to conform to unrealistic ideals, fostering greater body acceptance and confidence. By questioning harmful norms, The Body Project promotes mental well-being and helps combat issues like body dissatisfaction and disordered eating.