The Blonde Salad

The Blonde Salad is a popular fashion and lifestyle website founded by Chiara Ferragni in 2009. It started as a personal blog where she shared her fashion looks, travel experiences, and daily life, quickly growing into a highly influential platform in the digital fashion space. Through the site, Ferragni collaborates with major brands, sells her own fashion collections, and offers insights into her personal style. The Blonde Salad combines personal storytelling with professional content, making it a key example of how social media and digital branding can shape a successful fashion career.