The Blink (book)

*The Blink* by Malcolm Gladwell explores the power and limitations of intuitive decision-making. It examines how people often make rapid judgments in seconds, relying on subconscious processes shaped by experience. The book highlights how these snap judgments can be surprisingly accurate but also prone to biases and errors. Through engaging stories and research, Gladwell illustrates when trusting intuition works well and when it can mislead, emphasizing the importance of understanding the underlying factors influencing our instant perceptions. Overall, it offers insights into making better decisions by recognizing the strengths and weaknesses of rapid thinking.