The Black Friday Effect

The Black Friday Effect refers to the significant increase in consumer spending and shopping activity following the annual Black Friday event, which occurs the day after Thanksgiving. This phenomenon happens because Black Friday promotions encourage people to buy more, often for holiday gifts or seasonal needs. Retailers anticipate this surge, often offering discounts and advertising heavily to attract customers. As a result, there’s a noticeable spike in sales, which can influence market trends and retail strategies well beyond the day itself, shaping holiday shopping patterns and economic momentum during the holiday season.