The Big Bang Theory (Festinger's concept)

The Big Bang Theory, in the context of Leon Festinger's concept, refers to a psychological process where individuals experience cognitive dissonance—an uncomfortable mental state from holding conflicting beliefs or behaviors. To reduce this discomfort, they modify their beliefs or attitudes, similar to how the universe expands from a single point in the Big Bang. This process explains how people change their perceptions or justify actions to achieve internal consistency, much like the universe evolving from a dense origin to a vast, organized cosmos.