The Benetton Group

The Benetton Group is an Italian fashion company known for its colorful clothing and innovative marketing strategies. Founded in 1965 by the Benetton family, it gained fame for its bold advertising campaigns that often addressed social issues like racism and AIDS. The brand is recognized for its casual wear and has a global retail presence, operating under various labels, including United Colors of Benetton. The company's commitment to sustainability and ethical practices is also notable, reflecting a growing trend in the fashion industry towards environmental responsibility.