The Behavioral Economics Guide

The Behavioral Economics Guide is a resource that explores how human psychology influences economic decisions. Unlike traditional economics, which often assumes people act logically, behavioral economics examines biases, emotions, and heuristics that shape choices in everyday life, saving, investing, or spending. The guide offers insights, research, and strategies for policymakers, businesses, and individuals to better understand and improve decision-making processes, fostering smarter financial behaviors and policies that align with real human behavior rather than idealized models.