The Beef Checkoff Program

The Beef Checkoff Program is a marketing initiative funded by a small fee on beef sales, collected from producers and importers. Its goal is to promote beef, support research, and enhance the industry's reputation. The program funds advertising campaigns, educational efforts, and research to increase demand for beef products, benefiting producers and the industry as a whole. Managed by a council, it aims to ensure consumers understand the quality and versatility of beef, helping to sustain the industry economically.