The Barcelona Principles

The Barcelona Principles are a set of seven guidelines designed to improve how organizations measure the impact of their public relations efforts. They emphasize the importance of clear objectives, accurate measurement, and evaluating outcomes rather than just outputs like media mentions. These principles encourage focusing on the real effects of communication, such as changing perceptions or behaviors, and advocate for transparency and consistency in measurement methods. Overall, they aim to make PR measurement more meaningful, accountable, and aligned with business goals.