The Australian PR Association

The Australian PR Association (APRA) is a professional organization that supports public relations practitioners in Australia. It provides resources, networking opportunities, and professional development to help members succeed in strategic communication and reputation management. APRA also promotes high standards and ethical practices within the industry, advocating for effective and responsible public relations. The association serves as a knowledge-sharing platform, facilitating collaboration among professionals to enhance the quality and impact of PR efforts across various sectors in Australia.