The Attention Merchants (Tim Wu)

"The Attention Merchants" by Tim Wu explores how businesses have historically competed to capture and monetize human attention. Over time, advertising and media industries have evolved to track, analyze, and influence what people see and think, turning attention into a valuable commodity. Wu examines this cycle, revealing how advertising-driven companies have shaped our culture, privacy, and freedom by constantly vying for our focus. The book highlights the consequences of this attention economy and encourages awareness of how our focus is constantly being sold and manipulated in the digital age.