The Association

The Association refers to a relationship or connection between two or more variables, ideas, or concepts that tend to occur together or influence each other. In research and data analysis, identifying associations helps to understand how things are related, whether positively (both increase or decrease together) or negatively (one increases while the other decreases). It doesn't necessarily mean one causes the other, just that a link exists. Recognizing associations can help in making informed decisions, developing hypotheses, or uncovering patterns within data.