The Artist as Entrepreneur

"The Artist as Entrepreneur" refers to viewing artists not only as creators but also as individuals managing their own business. It involves applying skills like marketing, branding, and financial planning to promote and sustain their work. This approach helps artists navigate the commercial side of their careers, making their art more visible and financially viable. Essentially, it combines artistic passion with business strategy, empowering artists to take control of their success and often transforming their creative pursuits into a sustainable livelihood.