The Art of Choosing (Sheena Iyengar)

"The Art of Choosing" by Sheena Iyengar explores how we make decisions and the influence of choice on our lives. It examines the paradox that while having options can be empowering, too many choices may lead to confusion or dissatisfaction. Iyengar discusses psychological factors affecting decision-making, such as cultural differences, personal preferences, and cognitive limitations. The book emphasizes understanding these factors to improve decision quality, ensuring choices are meaningful and satisfying. Ultimately, it offers insights into balancing options to enhance our autonomy and well-being, highlighting that making better choices is both an art and a science.