The Architecture of Choice

The Architecture of Choice explores how the design of environments and options influences decision-making. It suggests that the way choices are presented—such as their arrangement, wording, or the number of options—affects what people select. By structuring choices thoughtfully, organizations and designers can guide individuals toward better decisions, improve user experience, and reduce errors. This concept emphasizes that choice architecture isn't about limiting freedom but about shaping the context to support more informed and beneficial outcomes without restricting personal freedom.