The Anthony Model

The Anthony Model is a framework used to analyze and improve sales performance by focusing on three key areas: prospecting, delivery, and maintenance. It emphasizes that successful sales depend not only on finding new customers (prospecting) but also on delivering quality service (delivery) and building ongoing relationships (maintenance). By optimizing each area, businesses can create a balanced approach to sales growth, ensuring consistent performance and customer satisfaction. The model highlights that improvements in any of these areas can positively impact overall sales success.