The Anholt-GfK City Brands Index

The Anholt-GfK City Brands Index measures how cities around the world are perceived by people globally. It evaluates factors like visitor experience, the city’s reputation, attractiveness, and overall appeal. Cities are scored based on surveys and data, helping understand which places are viewed positively and why. This index helps brands, businesses, and governments recognize strengths and areas for improvement, guiding strategies to boost a city’s image, attract tourism, investment, and talent. It provides a clear snapshot of a city’s global standing in terms of brand perception.