The Anchor

The anchor in digital marketing refers to a clickable text or image that links to another webpage or resource. It’s what users see and interact with to navigate from one part of a website to another or to external sites. Typically, anchor text is descriptive, helping both users and search engines understand what the linked page is about. Proper use of anchors improves user experience and can positively affect search engine rankings by indicating the relevance and importance of the linked content.