The American Psychological Association Task Force on the Sexualization of Girls

The American Psychological Association (APA) Task Force on the Sexualization of Girls was established to study how media, advertising, and societal influences may encourage girls to define their value based on appearance and sexual appeal. The task force examined how this focus can negatively impact girls’ mental health, including self-esteem, body image, and development. Their goal was to raise awareness and provide guidance to reduce harmful sexualization, promote healthy development, and support girls in forming a positive self-identity beyond appearance. The initiative emphasizes protecting childhood innocence and fostering healthy psychological growth.